5 TIPS To Win The Survival Game In Online Business Through Niche Marketing

TIP 1 - Plan To Create Content That Triggers People’s Wants!

Some internet marketing gurus tell us that content marketing is all about talking about features and benefits that meet people needs.
You need to go a step further to win this fierce survival game in affiliate marketing. Marketing for wants makes people ask for products before the company started the production.
Selling through content marketing is about fulfilling people wants. Our brain is wired to choose something emotionally. Take a smartphone for example. Even if two competing brands have similar products we choose the one that made us wish it more.
The want might be triggered by a lot of factors such as: brand awareness (we know, trust and have a positive attitude for one brand versus the other), social status(the possession of that model will transmit to people around us that we are more accomplished than they are).
To find the right triggers for people wants you need to do some detective work to find some patterns of evidence.

How can you identify the patterns of evidence if you don’t have the money to run market research campaigns?

Big brands have the possibility to run extensive market research campaigns using surveys, direct observations, interviews, focus groups and other methods to gather accurate data about their potential market.
The starting affiliate marketer has to find meaningful data using other methods of research.
For every niche out there you can find groups of people that exchange ideas about that topic. Look for forums, discussion boards, online platforms where people ask questions.

TIP 2 - Finding The Right Niche It Is Compulsory!

Whatever business you might start, there is no way to succeed if you are struggling to find customers after you have launched your product.
The NICHE is the problem that people are willing to pay money to be solved.
Investing time in niche discovery is very important because this way, you will have more chances to reach the goal set before starting the project.
There are niches within niches that will prove a lot of value for advertiser and affiliate marketer too.

TIP 3 - You Don't Sell To Everyone!

You sell only to interested people that have a need to understand the reason behind making the transaction.
One of the most common mistake every beginner content marketer makes, is to assume that he or she has the purpose to convince a non believer to accept the reasons to buy a certain product or service. Doing so it takes a lot of effort and resources (time and money). The most simple solution to start it is to identify the right people that are in the search for a solution to a real problem they have.

TIP 4 - Create Content That Will Differentiate You From Competitors!

Your unique selling propositions has the role to differentiate you from a huge mass of competitors that sell the same product or service.

TIP 5 - Affiliate Marketing Does Not Have To Be A Fierce Battle Between Advertisers And Affiliate Marketers.

Sometimes you will see that you are bidding even against your promoted advertiser who wants to cut the costs.
CPC campaigns fail sometimes because even the advertiser uses those keywords to bring conversions and for that he is willing to invest more money and cannibalize your traffic. This way you as an affiliate marketer will see a drop down in revenue bidding against the advertiser. Talk to your advertiser! Honest advertisers will stop running competing campaigns with their affiliates.