Minimum Viable Product Concept For Content Creators For Affiliate Marketing

Time and budget constraint are very common for affiliate start ups. Blog owners need to juggle with research, content creation, promotion, setting up tools for that blog.

In order to keep the focus on the desired goals there is a need to plan the initial mess.

You can launch the site without all planned articles at a time, divide them into small batches grouped by themes and by order of importance (identified during the keyword research step).

Launching your affiliate site means creating content on a strict schedule to keep your audience engaged.

You can launch your 60 or more article affiliate blog using minimum viable product technique.

Basically the concept of minimum viable product (MVP) is used in software development where the new product can be launched with enough features to satisfy the needs that early adopters for that particular software have. The final version will be launched after taking into consideration the feedback of the initial users.

MVP technique in content affiliate marketing means launching the smallest number of articles that solve one of the most pressing problems for that particular niche. That set of articles has to achieve the goals of the marketer (traffic and conversion) and could help the blog survive on the market on its own.

Here are some steps from minimum viable product concept for software developers that can be adapted to content creation for affiliate marketing.

Identify The Number One Problem That Your First Set Of Articles Can Solve And Deliver The Exact Set Of Articles

This can be done through keyword research using free or paid tools to gather as much data as its needed. Your list of keywords for a certain topic should include high intent keywords among those low competition/high traffic keywords.
Write those articles within the first set and use keywords that have high intent, because you need conversions. The intent that you are aiming might be to make your user subscribe to the email list, or you want him to opt in for a trial offer you are promoting, or even you might want the user to buy the product you are writing the article.
If you are using MVP technique in content creation for your affiliate blog you should target a lot of high intent keywords in your niche.

Analyze Your Direct Competitors Within Your Niche

Run a simple Google search with your target keywords and take note about google ads, what keywords those competitors are using. Then see the organic results from the first page. Use those keywords into your articles only if you can identify a profitable intent within those search terms.
Using MVP technique you need to focus on high intent converting long tail keywords.

Define Your User Flow

How your users ar interacting with your articles. Which ones are the most visited. What is the bounce rate. If there is a high bounce rate to an article that means the users are expecting to read something else. Rewrite the article to meet your readers expectations.

Gain User Feedback

Give your user the opportunity to comment on your article, to send an email.
You can even run surveys on your site to improve the quality and relevancy.